DSW and Christian Cowan Elevate Fashion and Footwear in F/W 2025 Collaboration

A Bold Return to the Runway

New York, NY – February 7, 2025 – Fashion met footwear in an extraordinary way last night as DSW, the leading footwear and accessories retailer, teamed up once again with renowned NYC designer Christian Cowan for his Fall/Winter 2025 runway collection. This marks the second consecutive season that the two brands have joined forces, and this time, their creative collaboration reached new heights.

Taking place at 7:30 PM on February 7th, the highly anticipated runway show saw every look complemented by DSW footwear, seamlessly blending the worlds of high fashion and accessible footwear. Notable front-row attendees included Ubah Hassan and Jessel Taank, both of whom were spotted sporting DSW shoes, further emphasizing the collection’s stylish appeal.

Expanding the Creative Vision

Building on the success of their debut partnership during New York Fashion Week last September, this season’s collection took an even bolder approach. Christian Cowan introduced six exclusive garments that physically incorporated DSW shoes into their design, a striking innovation that solidified the partnership’s creative evolution.

“What DSW really loves about Christian’s work is there’s an essence of fun and levity to it,” said Sarah Crockett, Chief Marketing Officer at DSW. “Whether it’s the details, the materials, or the entire look, you can’t help but smile. Self-expression is a big part of our brand’s identity, and we jumped at the opportunity to play and create with Christian through the fun our shoes bring to fashion.”

Pushing Boundaries in Fashion

Cowan himself shared his enthusiasm for the partnership, highlighting how the success of their previous collaboration inspired him to push creative boundaries even further. “I enjoyed working with DSW so much last season that I was inspired to create pieces of my collection entirely out of DSW shoes,” Cowan explained. “With these looks, I’ve tried to explore different fashion avenues—there’s a downtown cool-girl mini party dress that’s avant-garde, a Cannes film festival-worthy gown, and even my version of workwear suiting. It’s all about imagining a world where women embrace the idea of wearing these shoes all over their bodies.”

Where to Shop the Collection

Beyond the runway spectacle, the collaboration offers accessibility to fashion enthusiasts everywhere. The shoes featured in Christian Cowan’s collection are all available for purchase at DSW.com and at DSW store locations across the U.S., allowing shoppers to own a piece of Cowan’s visionary designs.

A Future of Innovative Fashion Partnerships

This groundbreaking collaboration continues to push the boundaries of what is possible in fashion and footwear. As DSW and Christian Cowan redefine the intersection of style and innovation, this partnership proves that self-expression and creativity know no bounds. Fashion lovers can look forward to what these two industry leaders will dream up next season.