DESIGNED FOR NEW YORK WINTER: SNOW XUE GAO BRINGS COLD-WEATHER CHIC TO NYFW

Snow Xue Gao unveiled her Fall/Winter 2025 collection, Designed for New York Winter, in an exclusive NYFW presentation at her flagship store. A love letter to the city’s effortlessly cool winter style, the collection redefines cold-weather dressing with sophisticated layering and bold outerwear.

The Inspiration: Downtown Cool Meets Winter Elegance

Rooted in the layered, eclectic energy of Nolita, Soho, and the Lower East Side, the collection embraces the stylish practicality of New Yorkers braving the cold. Oversized faux fur coats, sculptural wool skirts, and tailored separates create a look that’s both bold and functional. Think plush textures, statement outerwear, and fearless layering—an ode to the city’s signature winter aesthetic.

The Looks: Where Outerwear Takes Center Stage

From signature wool plaid coats to rich vegan fur designs, the collection blends structure with softness. Asymmetrical wool skirts peek out from beneath tailored jackets, while thigh-high boots elevate the drama. Footwear for the collection is provided by Gola, adding a sporty yet stylish touch to the winter-ready looks. Snow Xue Gao’s signature deconstructed tailoring shines through, proving that winter dressing doesn’t mean sacrificing style for warmth.

A Designer’s Perspective

“New York winter is unlike any other—it’s about attitude, layering, and making outerwear the star of every look,” says designer Snow Xue Gao. “This collection is inspired by how real New Yorkers dress for the cold—effortlessly stylish, bold, and always put together.”

A Star-Studded Showcase

Held on February 7, 2025, at the SNOW XUE GAO flagship store, the presentation brought together industry insiders and fashion enthusiasts for an intimate look at the collection. Captured by photographer Ni Ouyang and styled by Snow Xue Gao herself, models Chanel J and Alina Rose embodied the collection’s fearless energy.

The Legacy of SNOW XUE GAO

Founded in 2017, SNOW XUE GAO continues to redefine modern femininity by blending Eastern and Western influences with expert tailoring. A CFDA member since 2022, the brand has earned prestigious accolades, including the LVMH Prize and Forbes 30 Under 30 recognition, solidifying its place in the luxury fashion world.

With Designed for New York Winter, Snow Xue Gao proves that winter dressing is more than just staying warm—it’s about making a statement.